Mega Mall creatively blends luxuries with necessities by holding Charity Souq to help Big Heart Campaign support almost 2 million Syrian refugees

Proceeds from the event will go towards life-saving necessities for almost 1 million refugee children affected by the escalating conflict

UAE, Sharjah, August 2013: In another example of the increasingly imaginative ways in which corporates are supporting the ‘Big Heart for Syrian Refugee Children’ campaign, Mega Mall has held a successful Charity Souq to raise funds for almost 2 million Syrian refugees in one of the most devastating humanitarian disasters in human history. About half the refugees are children who are desperately in need of shelter, food, education, medication and trauma counseling.

Participants in the well-attended event supported the noble cause by making purchases from a vast selection of artificial pearls that were donated by a benefactor and numerous other trendy accessories.
Mariam AlHammadi, Salam YaSeghar Assistant Manager, said: “We are delighted to see that corporates are now taking ownership and proactively raising funds for our campaign in highly creative ways that match their business. Even though fashion accessories like pearl necklaces are usually associated with luxury, Mega Mall has shown a concept of “fashion conscience”, creating a win-win scenario where consumers get their luxuries while refugees get their necessities.”
Inspired by the example of Mega Mall and other organizations that have held out-of-the-box fundraising initiatives, more corporates are expected to follow suit or come together with their partners, clients or suppliers as ‘Friends of the Big Heart’, in order to make their donations reach more beneficiaries.

Donors can make life-saving contributions to the ‘Big Heart for Syrian Refugee Children’ campaign. Funds are collected through ‘Salam YaSeghar’, endorsed by HH Sheikha Jawaher.

SMS “Donate”:

Etisalat network: 2000 (AED10), 2002 (AED50), 2003 (AED100)
du network: 9965 (AED10), 9967 (AED50), 9968 (AED100)

Bank Details:

Account Name: Salam YaSeghar “For Syrian Refugee Children”
Account Number: 00344 3043 0012
(Kindly write the bank account number behind your cheque)
IBAN: AE5804 100000 3443043 0012

Contact: +971-6-594-1111/15/03

The Executive Office of HH Sheikha Jawaher Bint Mohammed Al Qassimi
Amel Anbar Bashir Ali, +971-6-594-1103
amel.b@hheo.ae