‘The Big Heart Dirham’ SMS Campaign Expands Humanitarian Efforts

TBHF SMS donation platform available to both Du and Etisalat users

For immediate release
Sharjah, August –, 2019

The Sharjah-based global humanitarian organisation dedicated to helping people in need worldwide – The Big Heart Foundation (TBHF) – has announced an expansion of its ‘Big Heart Dirham’ SMS donation platform to include Du mobile service users, after a successful launch with Etisalat last year.

All Du users can now support refugees and those in need of humanitarian support for an entire year by simply sending one SMS to the number 1105. Donors have two donation values to choose from. By sending an SMS with the word ‘Humanity’ in the body text, the donor pledges 1 Dh every day for 365 days, which will be deducted automatically by Du from their accounts.

By opting for the word ‘Support’, the donor pledges 5 Dhs a day to TBHF, which will be transferred automatically from their mobile accounts to TBHF’s by Du for an entire year, starting the day they sign up to the ‘Big Heart Dirham’ campaign. Those who pledge to this value will make an annual contribution of 1,825 Dhs to leading humanitarian causes championed by TBHF.

Last year, TBHF launched the ‘Big Heart Dirham’ public donation channel to Etisalat mobile service users to help hundreds of thousands less fortunate and refugees around the world. The one-time SMS by Etisalat users needs to be sent to 1110, with the word ‘Humanity’ in the body text to pledge 1 Dh every day for 365 days. To pledge 5 Dhs every day, the SMS text needs to say ‘Support’.

The Big Heart Foundation (TBHF) is a humanitarian charity that was established in 2015 after a range of humanitarian initiatives and campaigns launched by Her Highness Sheikha Jawaher bint Mohammed Al Qassimi. TBHF aims to provide protection for children in need and their families. Although the foundation concentrates its efforts in the Arab world, it provides support to affected areas worldwide.