The Big Heart Foundation launches winter crisis fund for Syrian refugees

In collaboration with City Centre and Matajer Malls

Cash donations collected in Ajman and Sharjah will help Syrian refugee families through harsh winter

For immediate release
Sharjah, January 2016

The Big Heart Foundation (TBHF), a global humanitarian charity dedicated to helping refugees and people in need worldwide, has launched a fund-raising campaign to help Syrian refugees survive the harsh winter. The campaign is launched under the directives of Her Highness Sheikha Jawaher bint Mohammed Al Qassimi, Wife of His Highness the Ruler of Sharjah and UNHCR Eminent Advocate for Refugee Children.

The campaign is in line with TBHF’s belief in the need for community engagement in alleviating the suffering of refugees and underprivileged people. The week-long fund-raiser is launched in collaboration with City Centre Ajman, City Centre Nasseriya and Matajer Malls in Sharjah.

The collection box locations are City Centre Ajman, City Centre Nasseriya, Matajer Al Juraina, Matajer Al Mirgab, and Matajer Al Qouz, and the funds raised will go towards providing vital supplies for refugees.

Mariam Al Hammadi, Director of Salam Ya Seghar, an initiative by TBHF, said: “We launched this campaign as a collective initiative to support refugees. Charity and goodness are deeply rooted in the Emirati society, and this campaign provides an opportunity for all of us to contribute to helping refugees, who are in even greater need during the bitterly cold winter months.”

People can help provide essential supplies such as warm sleeping bags by donating AED 75 or by donating AED 200 for blankets and mattresses, heating stove can be provided for a refugee family by a donation of AED 370, while donating AED 375 will help provide basic needs of one family for one month and AED 750 will help secure the needs of a family for two months.

Al Hammadi urged all community members to participate in the campaign and help alleviate the suffering of refugees. She added that refugee children are living in very difficult conditions in camps and temporary shelters which afford them little protection from freezing temperatures and winter storms.

She said, “The foundation organizes this campaign at this particular time to provide assistance to refugees who live in camps under harsh winter conditions. The campaign is in line with the UAE’s humanitarian and philanthropic approach to help the poor and needy people all over the world. TBHF wants to meet the needs of refugees and help them to live a dignified and safe life until they can return home after the crisis.”

Her Highness Sheikha Jawaher bint Mohammed Al Qassimi officially launched The Big Heart Foundation in June to coincide with World Refugee Day, after the transformation of the Big Heart campaign into a global humanitarian organization, aimed at doubling efforts to provide support and assistance to refugees and the needy in various parts of the world. This move endorses the UAE’s commitment towards humanitarian contributions and initiatives, and enhanced its reputation regionally and globally.